Perspectives

After well over a decade working in advertising, communication and design, I have always struggled with trying to find a link between that world and my love for the artist’s world.

I have always believed that there is a discrepancy between the vast sums of money in marketing, and the near pennies that artists struggle for. So, in my own way, this is where I share my different perspectives, and hopefully, solutions to help artists shorten that gap. If my insights can offer help to even one artist, then everything on this page is warranted.

5 short tips on building your brand as an artist

5 short tips on building your brand as an artist

Developing your artistic identity, in parallel to building your oeuvre of work, can be very demanding. It can turn what should be the pursuit of a passion into a ‘job.‘ But with a few tips, developing your brand as an artist will come second nature.

Virtual Museum Tours: Art from your couch

Virtual Museum Tours: Art from your couch

As museums, galleries and theatres are all shutting down for a global lockdown, and there is still hope for the art industry. Virtual museum tours could be the ticket to keeping art alive through hard times.

Frederica Poletti painting, Overwhelmed , oil on canvas , 120 x 100 cm , 2018

People & Interviews

 
Discover and read more about the numerous artists, musicians and performers that I have spoken with over the years.